Case Study: Steinberg Media Technologies GmbH

As one of the world's largest manufacturers of audio software and hardware, the Yamaha subsidiary has been relying for many years on asknet's sophisticated e-commerce platform to grow their online business.

Online Sales – an Attractive Opportunity for Audio Products

Nearly all famous musicians today use modern music software. Moreover, often they use a product of Steinberg Media Technologies GmbH, which since 2005 has been part of the Yamaha Group, the world's largest manufacturer of classical and modern musical instruments. The Internet also plays an important role in the music business, especially for sales. For this reason, Steinberg has also relied on the attractive opportunities offered by online sales and has been successfully working with asknet for many years.

The Challenge

Steinberg Media Technologies GmbH wanted to intensify the distribution of its software and hardware for musicians, producers and studios via the Internet and roll it out internationally. Steinberg no longer felt well looked after by its previous eCommerce partner – especially with regard to future requirements for a worldwide logistics and payment structure.

Daniel Röper, Head of eCommerce, Steinberg Media Technologies GmbH
“We wanted to make sure that we were working with a partner with whom we could grow wonderfully.”
Daniel Röper, Head of eCommerce, Steinberg Media Technologies GmbH

A New Ecommerce Partnership

Steinberg decided to change its sales strategy and modified its product portfolio for online distribution. With asknet, the company developed a modern online shop and a multi-stage rollout concept. asknet handles all logistics and payment tasks, allowing the Yamaha subsidiary to concentrate more on its core business.

“The unique combination of extreme flexibility and absolute reliability distinguishes asknet and was the decisive factor in our decision to choose it.”

Daniel Röper, Head of eCommerce, Steinberg Media Technologies GmbH

A Global Sales Success

Within just five years, asknet has succeeded in developing the Steinberg online shop into an established sales channel. In close cooperation, the web shop was redesigned and rolled out within six months, initially in the DACH region and finally throughout Europe. This success even led to asknet becoming responsible for Steinberg North America's online business after only two years. The success criteria were asknet's individual billing models, reliable logistics and sophisticated eCommerce technology.

About Steinberg Media Technologies GmbH

The Hamburg-based company Steinberg Media Technologies GmbH is part of the international Yamaha Group. It has been offering professional software and hardware for musicians and producers in the music, video and film industries since 1984. Steinberg has since developed numerous technological innovations that have fundamentally changed the world of music production. Today, with more than 1.5 million users worldwide, Steinberg is one of the world's largest manufacturers of audio software and hardware. 

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